𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐚𝐧 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐥𝐚𝐧 𝐨𝐟 𝐀𝐜𝐭𝐢𝐨𝐧?

 𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐚𝐧 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐥𝐚𝐧 𝐨𝐟 𝐀𝐜𝐭𝐢𝐨𝐧?

* Amazon is very strict with its policies, if the seller will not follow the policies then their payments will be on hold for 90 days and Amazon asks for a Plan of Action. If Account and Listing are deactivated, specific actions may be needed to bring your product listing or account in compliance with Amazon Policies.

* A Plan of Action gives Amazon confidence that you will address the identified issue and helps to make a reinstatement decision on your account or listing by considering the holistic perspective of your specific situation.

𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐏𝐎𝐀:

𝟏. Identify the root cause of an issue or identify the problem that led to the account deactivation or policy violation.

𝟐. Identify the actions and explain the actions you have already taken to resolve the issues

𝟑. Provide a solution so that issue will not happen again in the future

𝐏𝐨𝐢𝐧𝐭𝐬 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐛𝐞𝐟𝐨𝐫𝐞 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐏𝐎𝐀:

𝟏. Always send your Plan of Action in the form of an Email.

𝟐. Expect that Amazon will call your supplier.

(Send the details of the genuine supplier)

𝟑. Do not use any software to modify your invoices.

(Amazon experts are smarter than you so your invoices should be original)

𝟒. Printout invoices, Scan and attach them

𝟓. Read everything then carefully and provide what is asked?

𝟔. Be professional, and polite, and write POA in simple languages with points that are easy to understand.

𝟕. All the complaints sit under the Account Health Performance Tab for 6 months and are then removed.

𝟖. You should find the root causes of problems, if there is an issue, identify it and deal with it.

𝐃𝐨’𝐬 𝐨𝐟 𝐏𝐥𝐚𝐧 𝐨𝐟 𝐀𝐜𝐭𝐢𝐨𝐧:

𝟏. 𝐁𝐞 𝐜𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐜𝐨𝐧𝐜𝐢𝐬𝐞:

Your Plan of Action should be factual and direct, focusing on the facts and events that cause the issue.

𝟐. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐚𝐧 𝐄𝐱𝐩𝐥𝐚𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐢𝐬𝐬𝐮𝐞𝐬:

Some deactivations can be the result of a combination of issues for example a high order defect rate can arise from negative feedback and undelivered orders. You must provide a response for each root cause in your plan of action.

𝟑. 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐢𝐭𝐞𝐦𝐬:

Make sure you submit supporting evidence for all of the products or ASINs that are under review, you can find the list of products at the bottom of the original notification. Make sure the time frame requested for the documents as some require the invoices from the last 365 days.

𝟒. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐚𝐫𝐞𝐚𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐬:

You can make your response more relevant by circling and highlighting the area within your documents that are most important such as ASINs, and supplier details.

𝟓. 𝐈𝐦𝐚𝐠𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐬:

Make sure the image quality of documents is clear, not grainy not cut off and all the information matches the information you have entered in seller central.

𝐃𝐨𝐧’𝐭𝐬 𝐨𝐟 𝐚 𝐏𝐥𝐚𝐧 𝐨𝐟 𝐀𝐜𝐭𝐢𝐨𝐧𝐬:

𝟏. 𝐃𝐨𝐧’𝐭 𝐫𝐞𝐜𝐲𝐜𝐥𝐞 𝐨𝐫 𝐫𝐞𝐬𝐮𝐛𝐦𝐢𝐭 𝐚𝐧 𝐨𝐥𝐝 𝐏𝐎𝐀:

If your account or listing is deactivated for the same reason.

Try to understand if the root cause has changed or consider implementing alternative solutions.

Only submit a POA that addresses the issues for the current enforcement.

𝟐. 𝐃𝐨𝐧’𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐚𝐧 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

𝟑. 𝐃𝐨𝐧’𝐭 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐨𝐫 𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐭𝐨 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐜𝐚𝐬𝐞𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐮𝐛𝐦𝐢𝐬𝐬𝐢𝐨𝐧.

𝟒. 𝐃𝐨𝐧’𝐭 𝐮𝐬𝐞 𝐄𝐦𝐨𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞:

Focus on the facts and how you plan to address the issues.

𝟓. 𝐃𝐨𝐧’𝐭 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐢𝐧 𝐩𝐚𝐬𝐭 𝐨𝐫 𝐝𝐨𝐧'𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐬𝐡𝐨𝐫𝐭 𝐭𝐞𝐫𝐦 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:

Understand what went wrong and use that information to identify solutions to prevent the same issue from happening again in the future.

𝟔. 𝐃𝐨𝐧’𝐭 𝐥𝐢𝐬𝐭 𝐚𝐥𝐥 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐝𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞:

A POA should be specific and highlight steps you have already taken to address the issue.

𝐍𝐨𝐭𝐞:

* Sometimes you may be required to send supporting documentation along with your plan of action for example invoices or other supply chain documentation may be requested for certain policy violations or customer complaints. You should always keep invoices and any other relevant records for all of your products sold on Amazon.

* Invoices must be clearly identifiable and must include the details like your name address, supplier's name, address, and phone number.

* It can be beneficial to add supplier information within the appeal to help Amazon verify the supplier's credibility.

* Include details like issue date, invoice number, the quantity of inventory, product names, and ASINSs if the ASIN in question is not clearly identifiable from the invoice line description you can highlight the line item for the ASIN that is under review and rescan the invoice to submit this.

* You may obscure pricing information and you are encouraged to highlight the item.

* If your invoice does not meet these requirements please tell amazon when you submit your appeal and explain why you are not able to supply the invoice in the required format.